Self-play is included on every instrument. The piano performs whether or not anyone is seated at the keys. Felt hammers strike copper strings. A fully acoustic grand piano, playing itself, controlled from an iPad. The sound is live because it is live.
Aurora, our principal instrument, is designed and built entirely in Britain. Its engineering is patented. The result of fifty years of restoration knowledge, rethought from first principles. Serious pianists who sit down at it rarely talk about anything else afterwards.
These are not refinements to a traditional piano. They are reasons to own one that the traditional piano market cannot offer.